How To Build Your Brand on Instagram

By Jake Adam Davey.

We are all well aware of social media's power in enhancing and growing a brand, whether business or personal. It is essential to know how to build your brand to benefit you financially and personally. The following article provides three steps you can take to develop your brand using Instagram.

The First Step

Your starting point is what you have to offer, whether providing a service to a specific niche or your business providing a product to its audience. If your purpose is to monetise your Instagram, switching to a business account will allow you insight into your post performance and increase your brand's visibility and engagement.

The Second Step

Focus on your content, and attract the audience that will benefit the most from what you offer. There are two content strategies to utilise these are documenting and creating.

Documenting is more unplanned; it's authentic, and it gives your audience a quick inside view into your life, which strengthens the relationship. Documenting is about sharing your journey, and it's fast and easy.

Creating content is more in-depth and involves putting a clear strategy in place by providing high-quality, consistent content to your audience. Consistently showing up for your followers creates a trusting environment, which will, in turn, generate trust in the products you are marketing, which will build your brand and continue strengthening it.

The Third Step

There are three levels to focus on to benefit from the brand you create. This is Instagram's hidden funnel.

When generating leads, clients, and customers for your business or brand, the first thing to do is to attract people by sharing high-quality content that your audience wants to see. This ties into creating your content; it's your posts, reels, and stories that people will engage with.

The next step is capturing a wide range of people by using Instagram stories. The beauty of stories is that it becomes personal, and you get to see behind the scenes into someone's life, creating an authentic connection.

The final level is transitioning from the Instagram stories into your private conversations; this is in engaging content in direct messages, swiping up on links, saving your posts and sharing your content. For this to work, consistency is key!

Implement the above tips and watch your brand grow using the power of Instagram! if you have any questions, reach out in The Community!

Jake Davey is the UK’s leading Instagram expert. Former high school French and Spanish teacher turned online entrepreneur, Jake shows business owners and entrepreneurs how to build an authentic audience on Instagram and be seen as the go-to authority in their industry.
 
His Flagship program, InstaGalactic follows the proven, 6-Step ROCKET system and shows people how to explode their brand on Instagram so they can impact on a global scale. 
He is passionate about helping business owners to scale by leveraging the power of Instagram via his online course, 1:1 and group coaching, hosting the INfluence podcast, and international speaking engagements.
 
Jake currently has an audience of over 65K followers on Instagram, and has helped hundreds of large and small businesses to influence more people, and build authentic, engaged audiences that convert.