How To: Grow Your Instagram Following

By Jake Adam Davey.

First things first, when I mention growing your Instagram, I mean increasing engagement and followers. Now, this isn't as straightforward as it sounds, after all. Instagram is dominated by algorithms that can be beneficial or detrimental to your business or brand. By focusing on the following areas and putting in the work, you will undoubtedly be able to grow your Instagram.

Find your community

Without a community, you can't have growth. This goes hand in hand with the following two sections, you need a community to showcase your content to, and you need your community to help by engaging in your content. Make sure you give your audience an authentic experience. People relate to authenticity, and they like to feel they have a connection with who they follow.

Build a robust content strategy

Content is the most powerful factor in growing your brand on Instagram. This is how you present yourself or your brand to the world, and so your content should reflect and capture the attention of the audience you want to attract. Your audience already knows what they like and what they dislike, and in the world of social media, it's easy to make a wrong move, so ensuring your content is high quality and reflects the values and standards of you and the brand you want to portray is essential now more than ever. Building a robust content strategy is critical for growing your Instagram. I suggest planning out what you want to share throughout the week, so your content will go out and you can remain consistent and show up for your audience, even if something comes up. If you are a business, consider what results your business provides, what values you offer, and how your product or service can fit into your followers' lifestyle.

Algorithm hacks

One of the most critical algorithm hacks is perhaps the most obvious ENGAGE! ENGAGE! ENGAGE! Interact with your followers; they are an important, if not THE most essential, aspect of growth on the Instagram platform. What do I mean by engage? Comment, share and like often. This is real life, so treat it the same as you would walking into a room and needing to interact and talk to others. With your Instagram account, you are creating a community, and this community is essential for you to continue growing. Finally, be sure to be consistent with your engagement, show up regularly and nurture your connections and relationships with your audience just like any other relationship and you will see it flourish. 

Try these growth tips for yourself, and let me know how you get on in the community!

 Jake Davey is the UK’s leading Instagram expert. Former high school French and Spanish teacher turned online entrepreneur, Jake shows business owners and entrepreneurs how to build an authentic audience on Instagram and be seen as the go-to authority in their industry.
 
His Flagship program, InstaGalactic follows the proven, 6-Step ROCKET system and shows people how to explode their brand on Instagram so they can impact on a global scale. 
He is passionate about helping business owners to scale by leveraging the power of Instagram via his online course, 1:1 and group coaching, hosting the INfluence podcast, and international speaking engagements.
 
Jake currently has an audience of over 65K followers on Instagram, and has helped hundreds of large and small businesses to influence more people, and build authentic, engaged audiences that convert.