The Only Right Way? The One That Works for You.

By Tricia Scott. 

Ever feel like you should be doing more? Or doing it differently?

Welcome to the club —where every entrepreneur, at some point, has fallen into the compare and despair trap.

Dun dun duuuunnnnn… 

With so much (often conflicting) advice flying around, it’s easy to wonder: 

👉 Should I be dancing on TikTok?

👉 Blogging my heart out?

👉 Showing up on every social channel?

👉 Going Live?

👉 Screaming into the void?!

(Been there.)

But here’s the actual truth—ready?

The right way is the way that feels good to you.

That’s it. That’s the whole revelation - See you next week... Just kidding.

Sure, it’s tempting to follow the well-trodden trail of others. But just because something works for them doesn’t mean it’s right for you. And if you hate it? Let me stop you there—it’s not your path.

There is no one way to succeed. And honestly, if your journey feels like a slow, torturous death by PowerPoint—is that even success?

Now, don’t get me wrong. This isn’t your cue to do nothing (sorry). You do need to show up. But your business doesn’t have to look like anyone else’s. Most of us jumped on this entrepreneurial rollercoaster for freedom—so why are we following someone else’s script?

Here’s your permission slip (not that you need one):

✓ You can thrive without being on every social media platform.

✓ You can thrive without ever making a viral reel.

✓ You can thrive without working 24/7 or sacrificing your sanity.

✓ You can thrive AND take Mondays off to go to the cinema (yes, really, and it’s nearly always empty).

✓ You can pivot, change your strategy, change your mind, mix things up—and still win.

You do need to show up. But do it your way. Marketing should work for you, not the other way around.

So, what feels good?

📝 Do you love to write?

🎥 Are videos totally your thing?

📱 Are you a social media rockstar?

🗣️ Do you thrive in real-life conversations?

🎙️ Could you see yourself hosting the next BIG podcast?

Do that.

Because the only real failure in business? Forcing yourself into a version of success that feels like misery.

So go ahead—trust yourself. Do it your way.

I believe in you (always).

👉🏼If you want to receive a Biz Love Letter directly to your inbox every week, I email our Hello CEO mailing list every Monday. To join, head to The Homepage and sign up!

 Tricia Scott is a passionate startup business mentor and the Founder and Editor of The Female CEO - Create Evolve Overcome, a platform and digital magazine holding the space to showcase female entrepreneurs from all over the world. 

The Female CEO is gaining global recognition daily and Tricia is able to bring her own level of expertise as a start-up mentor and multi-company director to her very exclusive table along with her team of brilliant Guest Editors and Contributors. You'll usually find her with her MacBook in one hand and a coffee or a glass of something fizzy in the other. Reach out anytime!