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THE BLOG

This is where we get up close and personal with the topics you've asked for. Take some time to read through the categories and choose the best fit for you and your business. 

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The Importance of Content Planning claire winter cracking content the workroom

By Claire Winter.

We’ve all been there, when we are planning our content, sat with a blank page waiting for inspiration to hit us. The truth is we can wait for sporadic moments of creativity,...

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How to Boost Your Media Coverage business claire winter cracking content social media the workroom

By Claire Winter

Have you been lucky enough to be featured in the press? You may have bagged yourself a mention in a great guest blog spot or been featured in a glossy magazine, or perhaps you have...

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How to Effectively Engage Your Audience Through Storytelling business claire winter cracking content the retreat

By Claire Winter

We all love a good story, and there are stories underpinning everything, from marketing campaigns to the launch of a new business. We were telling stories around campfires...

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Five Reasons Why Guest Blogging is Important business claire winter cracking content the workroom

By Claire Winter

You may be thinking, ‘Why should I spend time and effort writing for someone else’s blog and not my own?’

It may seem counterproductive, but guest blogging is...

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How Repurposing Content Can Save You Time and Money business claire winter cracking content the workroom

By Claire Winter

Ever tried repurposing your content? Why not start now?

When we enter the content creation process, we may believe we need fresh, new ideas for every piece of content we create....

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Five Simple Tips for Creating Engaging Content business claire winter cracking content the workroom

By Claire Winter

If only producing content was as simple as putting words on a page …

Unfortunately, getting the words written is just the start of the content creation journey. It may seem...

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7 Reasons Why Podcasts Are Becoming Increasingly Popular claire winter cracking content the workroom

By Claire Winter

Podcasts are currently dominating the media landscape. Their listeners are loyal and growing, with the potential of even replacing other media forms. There are currently over...

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How To Deal With Writers Block claire winter cracking content the workroom

By Claire Winter

Do you often find yourself staring at a blank page? Trying to conjure up words you can’t seem to string together? Wondering whether you’re slowly losing your...

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The Most Important Content Marketing Trends In 2021 claire winter cracking content the workroom

By Claire Winter

It’s been a challenging year for business, and many people have found themselves making enormous shifts to the ways they work. With a higher focus on online presence - due to...

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What's Your Brand Story? claire winter cracking content the workroom

By Claire Winter

The word ‘story’ conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle...

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How To Make Your Social Media Content Stand Out claire winter cracking content the workroom

By Claire Winter

Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands and millions of other people trying to do the same thing, but there are so...

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How To Create The Most Effective Email Subject Lines claire winter cracking content the workroom

By Claire Winter

Are you using email marketing in your business? It is one of the many ways you can reach your ideal customer and it also gives you a better ROI (Return on Investment) than many...

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How To Increase Sales Using Social Media Content claire winter cracking content the workroom

By Claire Winter

Not getting as many sales as you would like? Are you finding it hard to sell your product or service? Social media is one of the most effective methods of gaining both direct and...

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How To Pitch To The Media claire winter cracking content the workroom

By Claire Winter

Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. There is no point sending a dull press release...

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